News Release

How Juice Ventures uses Modulr infrastructure to power its business lending platform

Modulr By Modulr on 29 July 2021   •   3 mins read
<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >How Juice Ventures uses Modulr infrastructure to power its business lending platform</span>

Juice is a leading alternative finance provider which lends and supports companies over the long term, acting as an extension to their own marketing teams. Its customers can turbocharge their growth by leveraging the company’s marketing ‘war-chest’ and user acquisition expertise. And now, this forward-thinking company has Modulr payments power as an integral part of its arsenal.

A forward-thinking approach to filling the funding gap

In contrast to other lending companies, Juice believes it takes more than short-term revenue-based loans to transform a company. Instead, it offers a ‘war-chest’, comprising of User Acquisition funding, partnership, commitment, and guidance from a team of growth specialists who ensure that funds are fully optimised.

This unique proposition has evolved from a deep understanding of the UK scale-up market. Having identified that promising start-ups were faced with a funding gap when looking at growth capital financing, Juice set out to create a non-dilutive product for digital user acquisition, with lending based on a company’s marketing data, rather than its revenues.

According to CEO and Founder of Velocity Capital and Juice Ventures, Raj Saxena, “Juice Ventures has been set up to allow founders to grow at scale without dilution. Marketing is often cited as a digital businesses’ biggest reason for failure – so get it right and then as an entrepreneur you have a far greater chance of success”.

In realising its vision for a transformative lending model, Juice was challenged when it came to finding a payments partner that could deliver both the necessary visibility of loan usage and an adequate level of management and control over repayments. Also, all aspects of its legacy payments workflow, including lead management, approvals, documentation, payments, monitoring and collections, were manual in process which was hugely time consuming and created additional exposure to operational risk.

Undiluted payments power – How Juice is using Modulr

In Modulr, Juice found an infrastructural partner ideally positioned to help it realise its lending ambitions by offering undiluted payments power.

Leveraging Modulr’s API-driven platform, Juice can now build its proposition on a robust yet flexible digital payments infrastructure. Modulr’s direct participation in the UK payments scheme and Principal Membership of the card schemes gives Juice the same level of access to Visa and Faster Payments as established financial institutions but backed by next generation technology. Payments can be processed securely and efficiently, 24/7, while Modulr takes on the regulatory and operational heavy lifting. Intelligent, automated payment flows have replaced manual processes and allow for real-time card and account issuing, with full visibility of funds for improved security and reconciliation.


“We found Modulr via a recommendation and, even from our early conversations, it became clear that it was the company to help us overcome our operational challenges. All our questions regarding regulation were promptly addressed; flexibility was shown with regards to proposals and due consideration was given to where we were as a company. All of which demonstrated to us that this would be a valuable partner who was willing to be part of our own growth journey."

Raj Saxena, CEO and Founder of Velocity Capital and Juice Ventures.

Virtual cards a reality for this innovative lending solution 

An innovative, first-class lending solution is delivered by leveraging Modulr's card programme for the issuing of virtual cards that allow Juice’s customers to start spending, straight away. Funds can be drawn down flexibly, rather than in one lump sum and spending restrictions can be applied, for greater control.

“Modulr’s tech powers Juice’s flow of funds (in and out) and the controls that are offered to us form an integral part of our risk management framework. Those controls enable Juice to support companies with access to financing to fuel their growth,” says Saxena.

Turbocharged growth with this alternative funding model

With Modulr technology behind the scenes, Juice now has an automated end-to-end lending platform and is well on the way to realising its dream of full automation of the lending fund flow.

And, it doesn’t stop there. The company’s five year plan is to be recognised as one of the leading alternative finance providers and to have built a significant loan book for user acquisition financing, not just in the UK but also countries such as the US and Australia.

“As Juice grows, both geographically and in terms of the financing products it offers, it will look to Modulr as a partner to provide the tech to continue to power Juice’s payment and collection flows for its expanded product range, across a broader market,” says Saxena.

The company envisages a future where businesses across the world will be able to leverage Juice expertise to turbo-charge their growth with an alternative funding model, powered by Modulr.