Card Issuing
Card issuing refers to the process by which financial institutions provide payment cards (credit, debit, or prepaid) to consumers and businesses. Issuers manage transaction authorisation, fraud prevention, and compliance with payment network rules. Digital-first card issuance is becoming increasingly common, with virtual cards offering enhanced security and control.
Applications
E-commerce:
Reduces fraud in online card payments by verifying the cardholder's identity
E-commerce:
Reduces fraud in online card payments by verifying the cardholder's identity
Advantages
- Enhanced security: Reduces unauthorised transactions by verifying that the genuine account holder is authorising the payment
- Enhanced security: Reduces unauthorised transactions by verifying that the genuine account holder is authorising the payment
Challenges
- User Experience: Additional authentication steps can cause friction and increase checkout abandonment
- User Experience: Additional authentication steps can cause friction and increase checkout abandonment
