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The fractional CFO playbook

Your clients
need more than compliance.

Discover how modernising payments helps you unlock high-value, strategic services and step confidently into a fractional CFO role.

Why the future of accounting is strategic and how payment automation helps you lead it.

Introducing The Fractional CFO Playbook
1 min
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Introducing The Fractional CFO Playbook
1 min
Fractional CFO opportunity live | Highlights
02:09 min
Debunking automation myths | Webinar
48 min

The New Expectation

Businesses no longer want just bookkeeping. They want insight, speed, and strategic value.

Old Way
Compliance-led, reactive services
Manual processes, spreadsheet chaos
One-off tax returns
End-of-year reviews
New Way
Strategic, proactive, CFO-style partnerships
Automation, transparency, client trust
Ongoing forecasting, payroll, AR/AP support
Real-time insights and continuous advisory
Inside the CFO Playbook

Practical insights, proven
results, and the tools to lead.

Why payment systems
are blocking growth

Outdated and manual processes are creating hidden bottlenecks, draining time, damaging client experience, and holding firms back from scaling. This section unpacks where the pain lies and what it’s really costing.
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The opportunity in fractional CFO services

Clients want more than compliance, they want strategic input. This chapter shows how firms are evolving into fractional CFOs by offering forecasting, payroll, AR/AP, and cashflow insights.
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Case studies from firms that transformed

Real-world examples from firms like Accountability Edinburgh and Pixie Payroll show how modern payment tools are helping them save time, cut costs, and deliver more value.
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Toolkit to streamline operations and scale

From automation to integrations, we outline the tools accountants need to free up capacity and expand their service offering, with practical advice to get started.
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Your guide to unlocking client value

The numbers don’t lie

This isn’t just a trend. It’s a strategic shift backed by real numbers.

27%
of firms use modern systems, yet 67% are ready to adopt
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46%
waste 3+ hours per week reconciling accounts
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84%
retention reported by medium-sized firms already expanding services
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Stuart Hurst, Founder,
Cloud 10 Accounting
“There’s a clear correlation between the time our team spends with clients and how much they grow to love the work.

“It’s this connection that creates a more meaningful experience for our team and a more exciting environment to be part of.”
Key Takeaways

Shift from compliance to strategic growth

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A roadmap to offering 
CFO-style service
Learn how to expand your role by introducing services like payroll, forecasting, and cashflow management.
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Tools and processes 
to reduce time on admin
Discover how automation and integration can help you reclaim hours each week and refocus on higher-value client work.
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A clear path to growing your advisory revenue
See how modernising your payments stack opens the door to new revenue streams, deeper relationships, and growth.
Talk to us

Connect with a Modulr Embedded Payments Expert