Future strategies:
Five focus areas for every
future-facing business

Setting out the board isn’t just about getting everything neat. It’s about being in the right place to play (and win). And that means getting your back-end right as a priority.

It’s all about starting with a strategy. Otherwise, the pace will be set for you. Find out how to own your customer journey by working to your strengths.

You’re not the only one trying to win. The worst thing that can happen is to miss your opponent’s strategy and get caught out. Find out how to be a ‘fast follower’ and take advantage.

You need to look for opportunities and know how to take advantage of them when they present themselves. And if there aren’t any opportunities? Find out how to innovate and create opportunities.

In chess, there can only be one winner. But business offers multiple ways to win. But that means there can also be multiple losers. So how do you win? The answer lies in focusing on the right areas and monetisation.